The MoonRising team, led by sound healer and opera singer Emily Moon, already had a mission in mind: to help people improve all aspects of their lives through the power of human sound. But the existing brand narrative and identity didn’t reflect the mission or value-driven nature of the company.

As NOA, we set the stage for a full-scale rebranding that intrinsically shifted to capture the core of MoonRising as a self-optimization platform. And there’s more to it. We designed a sleek landing page and tailored all the messages for the web, including parts of the micro-copy.